What is Fiction Flock?

Where bookish joy takes flight and stories find their perfect home

If you love genre fiction, love discovering new things, and feel called to leave the world a bit better than you found it, then you’re in the right place. Our mission is to support the makers of the world: the authors of books we love, small business owners making products we enjoy, and good cause do-gooders as they work to improve the lives of those around them.

Our book boxes and reading kits make it easy to do something good for others while you take time for and take care of yourself.

“After nourishment, shelter and companionship, stories are the thing we need most in the world.”

-Phillip Pullman

Meet the Founder

Veronica Jorden - Founder & Chief Curator

With the exception of my family, there is nothing I love more than a good story. Growing up a military brat, the one thing that always helped to keep me grounded and connected was my collection of books. I’ve lost count of the hours spent gallivanting through my imagination with a cast of crazy characters or lost in some kind of amazing adventure in lands yet undiscovered or far away. 

I started this company to help recreate the fun and excitement I always felt when I browsed through library shelves and discovered my next great adventure. Too many of us have forgotten how much fun this hobby can be. It’s more than time for us to remember. 

And in founding Fiction Flock, I hope to give a platform to some of the amazing authors out there who are navigating an ever-changing publishing landscape. There are more books than we could ever read in a dozen lifetimes, but so few are worth staying up late for to read that final chapter or telling the world about. But for those stories worth the effort, I offer authors a spotlight and a chance to connect with readers, and for my fellow readers, I offer you books to fall in love with and get lost in.

-Veronica

What We Stand For

Curated for Discovery

Everything we create —every box and every kit—is designed to spark joy, inspire pause, and invite you to savor the moment. 

Supporting Makers

We proudly spotlight authors, small-batch artisans, and heartfelt missions—because stories are better when everyone has a voice.

Doing Good & Giving Back

Every box supports causes that matter. When you nurture your own joy, you’re also giving back—one story at a time.

Since our Launch in 2021...